BTR Sports Cycling Gear Review
Origins & Company Ethos
BTR Sports is a family-run business founded in 2006 by Bryn and Jo, with their son James later becoming the face of their children’s safety line. What began as a small eBay venture selling DVDs evolved after Bryn embraced cycling, leading to the launch of their in‑house branded bike‑bag business. Inspired by their own commuting and family needs, they’ve since grown into a trusted UK safety and cycling outfitter.
Product Range & Highlights
They offer a broad assortment of cycling-related products, including:
- Bike Bags & Covers: Handlebar bags with phone mounts, saddle pouches, panniers, rack bags, and heavy-duty waterproof covers designed to protect bikes from the elements.
- High‑Visibility (High‑Viz) and Reflective Apparel: Jackets, gilets, helmet and backpack covers aimed at rider safety in low light or poor weather.
- Hydration & Utility Accessories: Phone holders, hydration bladders, and repair tools, balancing convenience with practicality.
Highlights include:
- Extra‑Large Heavy Duty Waterproof Bicycle Cover – sheltering one or two bikes, priced at ~£39.99
- Silicone Handlebar Mobile Phone Mount – universal, ~£14.99
- Totally Reflective Cycling Jacket/Gilet – offering near-360° visibility
Media, Press & Community Engagement
BTR is active in media and product review circles, with items featured on platforms like Running101 and Seven Day Cyclist. They host “BTR TV” content—mostly demo videos of reflective apparel and run a “BTR News” blog, encouraging customers to share ride‑day images.
Fulfilment & Customer Experience
Based in Littlehampton (West Sussex), they operate from BizSpace, Courtwick Lane. UK shipping and returns are free. They’re active on Instagram, touting their branded kit and UK postage perks .
Customer Feedback
Trustpilot shows a mixed rating (~2.3/5 from 31 reviews). Positive reviews praise reflective gilets and easy return policies, but there are complaints about delivery issues and poor customer support, including delays in responding to enquiries . While many customers rate products highly, some have experienced order cancellations and unresponsive communication.
Positioning & Final Take
BTR Sports stands out for offering practical, safety-focused cycling gear at accessible prices, backed by in-house design and a personal touch. Their strengths include reflective apparel and waterproof bike protection. However, they may need to improve logistics and customer service responsiveness to match product quality,
Final Verdict
If you’re seeking value-driven, reflective cycling gear and accessories, BTR Sports offers a diverse catalogue—backed by in-house design and affordable UK shipping. Just note that customer service and delivery reliability may be inconsistent, so clear communication on orders is advised.
Find out more by clicking here to visit their site.