Belle Lingerie – Swimwear and Lingerie Specialist

Clothing

Overview & Heritage

  • Founded in 2005 by Janine Dutton as a small eBay venture, Belle Lingerie has grown into one of the UK’s largest independent lingerie retailers, employing around 20 people in West Yorkshire.
  • Known formally as Belle Lingerie Ltd (Company No. 05588293), it’s celebrated for its strong down-to-earth service and female-led leadership.

Awards & Recognition

  • Winner of Bradford Means Business Awards 2017 (Business Woman of the Year, Online Retailer).
  • Also won Yorkshire’s Finest Excellence in Business 2017, finalist in UK Lingerie Awards (Online Retailer of the Year) 2015–2017, and winner of Underlines Magazine “Specialist E‑tailer” award in 2020.

Product Range & Sizing

  • Offers lingerie, nightwear, shapewear, and swimwear in back sizes 28–52 and cups AA–K—plus size friendly and inclusive.
  • Partners with over 60 top brands, including Panache, Fantasie, Freya, Prima Donna, Curvy Kate, Pour Moi, and Aubade.
  • Staff curate selections across all styles—balconette, bralette, plunge, full-cup, and more. They offer clear sub-categories like “partywear”, swim styles, and post-surgery bras.

Pricing & Offers

  • Known for competitive pricing; many customers (especially from overseas) have noted Belle Lingerie beats other UK-based retailers.
  • Frequently runs sales, outlet bargains, and multi-buy deals. Items are all brand‑new and from reputable manufacturers .

Customer Experience

  • Boasts an excellent Trustpilot rating (~4.8★ from ~19 K reviews).
  • Review highlights include: “Absolutely amazing company to deal with. The customer service is always brilliant and the product are great quality…”
    “Fast delivery to the USA… superb experience, great choice.”
  • A few complaints have arisen around express-delivery delays and refund handling of premium shipping—but these are rare in comparison to glowing reviews .

Fulfilment & Returns

  • Free UK delivery on orders over £40 and a 30-day free returns policy for UK customers.
  • Orders ship from multiple suppliers quickly; customers can expect a seamless checkout (with various payment options) and support via email, phone, or WhatsApp.

Education & Community

  • The company blog features helpful guides (fitting, styling, bra care) and lingerie history posts to support and inform customers.
  • A popular “Customers Reviews” page combines editorial picks with actual user feedback on core styles like the Panache Tango and Prima Donna Deauville.

Final Impression

Belle Lingerie is a compelling UK-based destination for quality lingerie and swimwear across a full size gamut. With nearly two decades of expertise, strong shopping reviews, award-winning leadership, and an inclusive size range, they tick most boxes for shoppers seeking comfort, style, value, and service.

Minor issues—mostly around shipping promises—have surfaced occasionally, but proactive customer support appears to handle concerns effectively. Their commitment to education, fit guidance, and brand credibility makes them a trusted choice in the market. Click here to visit their site.

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