UK shoppers embrace ‘investment wardrobes’ as flexible payments drive long-term value
UK shoppers are adopting a more measured approach to clothing purchases, weighing durability and long-term value ahead of impulse buys, according to research commissioned by Affirm. The study finds that around seven in 10 adults now take “cost-per-wear” into account when shopping for garments, and roughly 44 per cent say they plan purchases to avoid…