L’era’s founder on how TikTok livestream contributed to the brand’s success
TikTok has become a go-to for many brands as a point of sale. London-based jewellery firm L’era generated £140,000 in revenue through TikTok Live in 2025 alone.
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TikTok has become a go-to for many brands as a point of sale. London-based jewellery firm L’era generated £140,000 in revenue through TikTok Live in 2025 alone.
Source